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05.07.2023 Ahrefs

How to Target Keywords with Blog Posts (the Right Way)

In this video, you’ll learn how to target keywords with blog posts so you can boost your chances of ranking high on Google.

Additional Blogging Resources

How to Do Keyword Research for a NEW Website (Full Tutorial) ►

Keyword Research Tutorial: From Start to Finish ►

Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefs ►

Content Writing for SEO: How to Create Content that Ranks in Google ►

SEO Copywriting Tutorial: From Start to Finish ►

How to Create Content that's “Better” than Your Competitor’s ►

On Page SEO Checklist for Higher Google Rankings ►

Targeting a keyword with your blog posts involves four crucial steps:

► Identifying search intent
► Finding subtopics
► Improving user experience
► On-page optimisation

Before diving into these steps, you need to conduct keyword research. Keyword research helps you discover relevant keywords and phrases that your target audience is searching for.

Once you have identified your target keyword, you can move on to the main parts of targeting keywords with your blog posts.

First, identify search intent, which is the reason behind a user's search query. By analyzing top-ranking results, you'll learn about content types, formats, and angles that perform well. This knowledge will help you create content that aligns with user expectations and boosts your chances of ranking.

Next, uncover subtopics by conducting a content gap analysis on top-ranking pages. This process allows you to identify common keywords and topics that you can include in your blog post.

To enhance user experience, you need to make your content readable and engaging. This includes using short sentences and paragraphs, incorporating visuals like images and GIFs, utilizing subheadings, lists, and summaries, and using simple language that resonates with your audience.

Finally, optimize your page for search. You'll discover how to maximize your efforts by incorporating your target keyword in the title, heading, and URL slug. And don't forget internal linking to relevant pages and providing descriptive alt texts for images.

Watch the video to learn more about targeting keywords with your blog posts and improve your chances of driving organic traffic and increasing visibility.


0:00 Intro
0:39 Find keywords to target
1:39 Identify search intent
3:04 Uncover subtopics
3:55 Write your content
4:44 Don’t forget on-page SEO

#targetkeywords #blogposts #blogpostoptimization

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