Alle 121Watt Ahrefs Bloofusion Germany Crawling Monday Farbentour Google Search Central Moz Neil Patel RustyBrick Barry Schwartz Search Engine Roundtable SISTRIX DE
04.09.2023 RustyBrick Barry Schwartz Search Engine Roundtable
Jordan Mazza and Jamie Reedy On Publishing & Content SEO In AI
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E in E-E-A-T for experience and also around user-generated reviews.
0:04 - Publisher and Content SEO
1:23 - E-E-A-T
2:45 - Google On AI Content
7:55 - Google Panda Days
E-E-A-T, expertise, experience, authoritativeness, and trustworthiness are something the team at Amsive works a lot on. Jordan said they work nicely with their clients to help them leverage their experience and expertise in their content, and he helps them go about that.
I then brought up the topic of AI content and Google’s who, how and why for your content. Jordan spoke about some of the questions about using AI to help build content. Do you list AI as the author and some other questions around that?
Jordan then spoke about how you can word answers in your content around how a person experiences something. Jordan said AI cannot experience things but then I questioned that, why can’t they on some level? Jamie said when it comes to messaging for their clients around using AI, make sure to write your content for people. Jamie doesn’t think AI bots can write for people, as well as people, can.
I went back in history to the old Panda days, and I relate it to what changes we are seeing now with SEO and content development. We spoke about old fashion programmatic spam SEO from the early 2000s. I then discussed how HJ Kim at Google and what drives him to build algorithms that rank pages that help, not hurt, people. So Google is not too worried about AI content overrunning the web because they’ve been through this before.
Jamie said it all comes back to creating brand affinity with your customers through search.
You can learn more about Jamie Reedy on LinkedIn and Jordan Mazza on LinkedIn or on Twitter @JordanMazzaTV.
Die letzten 10 YouTube Videos von RustyBrick Barry Schwartz Search Engine Roundtable
- 26.07.2024 - Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT
- 25.07.2024 - It's New- July 25 - Reddit Blocks Bing, Bing Generative Search & Ads In AI Overviews Coming
- 24.07.2024 - Bing Generative Search Experience testing.
- 24.07.2024 - It's New- July 24 - Google Ad Revenue, LSA Budgets, Ranking Volatility & Sunshine
- 23.07.2024 - It's New- July 23 - Google Third Party Cookies Sticking, Ads Editor 2.7 & AI Overview Video Snippets
- 22.07.2024 - It's New- July 22 - Google Shortener URLs going away and Google AI Overview links and save for later
- 19.07.2024 - Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More
- 18.07.2024 - It's New- July 18 - Google Volatility, AI Overviews Expands, Merchant Center Next & Earnings Impact
- 17.07.2024 - It's New- July 17 - Google Notes Dead, Quick Take Videos, Google Buggy Ads & More
- 16.07.2024 - It's New - Google Core Update Coming, AI Scores, Bye Chat, Overviews Button & Ads Intent Match