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28.06.2022 Seer Interactive

How to Bring CRO / Experimentation In-House

What is Conversion Rate Optimization? Our simplified definition is “the disciplined and science-driven practice of increasing the percentage of users who perform a desired action on a website or app.” It’s a continuous process of: Gathering data that helps you understand how to improve your website/app/campaign/etc conversion rate Making the changes to hopefully fix the problems / opportunities you’ve identified AB testing those changes to understand if they really worked Repeat! … The post How to Bring CRO / Experimentation In-House appeared first on Seer Interactive.

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