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31.08.2023 Search Engine Land

Google introduces new Limited Ads Serving policy

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established. The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land. - Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said. This gradual rollout aims to curb bad actors while giving legitimate advertisers time to clarify their branding strategies on the platform before they’re rewarded with full reach. Why we care. Implementing stricter ad policies could build user trust, giving people more confidence to click on buy from brands advertising on Google. The actual impact will likely be small for advertisers, but this could help some brands by reducing the reach of low-quality advertisers targeting them. What’s next? Google Ads will notify advertisers impacted by the new policy. Those advertisers will get guidance on meeting the requirements to reach what Google calls “qualified status.” Google Ads plans to slowly phase in enforcement before gradually expanding the policy’s reach. Measuring trust. Google Ads shared how it will gauge an advertiser’s trustworthiness based on its track record: User feedback: Google Ads will closely monitor user feedback and consider negative and positive reviews. Advertising history: Google Ads will analyze whether advertisers have a good track record of adhering to its advertising policies. Advertiser Identity Verification: The platform confirmed that completing this step is an “important” factor in establishing trust between users and advertisers. Help for advertisers. Google Ads stated that it will provide advertisers with advice on how to create clear ads – for example, pinning their domain to the title of the ad, especially if they are not a widely known brand. Get the daily newsletter search marketers rely on. “> “> “> Processing…Please wait. SUBSCRIBE See terms. function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i

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