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23.08.2023 Search Engine Land

Reddit launches first-party measurement tools

Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization. The post Reddit launches first-party measurement tools appeared first on Search Engine Land. - Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing impact and achieving higher returns on ad spend (ROAS). Reddit Brand Lift. This tool gauges the added effect of Reddit Ads on brand perception using a randomized controlled survey overseen by Reddit’s in-house Marketing Science team. The survey examines campaign particulars, including: Ad format, creative Audience targeting Ad Placement Engagement prompts Audience calls to action It also analyses campaign objectives, such as: Awareness Favorability Recall Consideration The study looks at all of the above to understand overall brand perception after people see a campaign on Reddit. Reddit Conversion Lift. This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works. The new features work in conjunction with Reddit’s existing third-party measurement tools to give advertisers a more detailed insight into the performance of their campaign. Reddit Brand Lift and Reddit Conversion lift are available to all Reddit managed advertisers based in the following countries: Australia Canada Germany UK US Reddit Conversion Lift is only compatible with the Reddit Pixel, Conversions API, or Mobile Measurement Partners. Get the daily newsletter search marketers rely on. “> “> “> Processing…Please wait. SUBSCRIBE See terms. function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i

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