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12.09.2022 Search Engine Roundtable

Google Helpful Content Update Finished On 9/9 But Were Those Fluctuations Related To HCU

The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related to the helpful content update. But now I am thinking that maybe those or most of those fluctuations were unrelated to the helpful content update?

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