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16.12.2022 Search Engine Roundtable

E-E-A-T - "Experience" Added To Revised Search Quality Raters Guidelines

The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.

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