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28.08.2023 Search Engine Land

TikTok Smart Performance Campaigns: What you should know

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns. The post TikTok Smart Performance Campaigns: What you should know appeared first on Search Engine Land. - TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting.  TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content.  If your content isn’t adapted to the platform, precise targeting in an ad set won’t achieve the desired results. Why should you try TikTok’s Smart Performance Campaigns? With this campaign, you have more time to focus on creating the ad content – optimizing the time spent creating one or more ad sets.  SPC reduces campaign creation time by 26%, according to TikTok. The campaign is available for website conversions or app-install campaigns, focusing entirely on the conversion objective. Tips for setting up a TikTok Smart Performance Campaign Start with installing TikTok pixel on your website for proper tracking. This will help the platform’s algorithms move from quantity to quality. Implementing just the Complete Payment or Complete Registration event is not enough. The more events you implement correctly, the greater the chances the Smart Performance Campaign will bring you more valuable results.  When it comes to audience targeting, you don’t have many options aside from Location and Preferred Language. However, you can only exclude audiences when you click Advanced Settings.  Many advertisers prefer to target broad audiences. We decided to do the opposite and excluded buyers from the last 30 days in one campaign. After doing so, its conversion rate increased by over 1.4%. Selecting the creative is a crucial element of your SPC. You can add up to 30 TikTok ads. Test the format, which can be a Spark Ad or a Video Ad.  From our tests, Spark Ads perform over 72% better than regularly uploaded videos, and they also help boost the client’s organic TikTok account. Get the daily newsletter search marketers rely on. “> “> “> Processing…Please wait. SUBSCRIBE See terms. function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i

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