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28.10.2022 Search Engine Roundtable

Google: You'd Be Lucky To End Up In The Same Place After Changing URLs

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google's John Mueller not only doubled-down on that recommendation but added that you'd be lucky to end up in the same place after changing URLs.

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