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29.08.2023 Search Engine Land

Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns

YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. The post Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns appeared first on Search Engine Land. - Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Interesting stats. The research identified several findings that may be of interest to advertisers hoping to target the Gen Z audience, including: Almost eight in 10 teens watch YouTube, making it the number one platform in this market. 45% of teens are likely to recall an ad they’ve seen on YouTube. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. YouTube is where teens see the best and most engaging ads. One in five Gen Z teens said YouTube is part of their daily routine. Get the daily newsletter search marketers rely on. “> “> “> Processing…Please wait. SUBSCRIBE See terms. function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i

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