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28.12.2022 Search Engine Roundtable

Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays

Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer to complete due to the "holidays" and "for safety reasons."

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