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18.11.2022 Search Engine Roundtable

Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author

Google's John Mueller was asked about the impact of changing the author's name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author's name and (3) do not randomly change author names.

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