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20.11.2023 Search Engine Land

Google announces update to child and teen ad policy language

Google is revising the language in three child and teen ads policies to offer increased clarity and transparency. The post Google announces update to child and teen ad policy language appeared first on Search Engine Land. - Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Why we care. Enhancing clarity in advertising policies is crucial for brands to avoid inadvertent violations of rules and regulations. This is particularly important, as breaching these regulations can lead to substantial financial penalties. By clearly understanding and adhering to advertising guidelines, brands can protect themselves from potential legal and financial consequences. Ads & made for kids content. Google is reorganizing and clarifying the language in the restricted categories and prohibited content section to align with its Ad-serving protections for children policy. Ad-serving protections for children. Google is incorporating a new article into the Google Ads help center to make it easier to find and understand its existing protections for children when displaying ads. Ad-serving protection for teens. Google is revising the language for clarity and for better consistency with its other policies. Get the daily newsletter search marketers rely on. “> “> “> Processing…Please wait. SUBSCRIBE See terms. function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i

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